These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….
Read moreIf we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….
Read moreIn our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines, email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and….
Read moreA boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..
Read moreTraditionally, the early part of the year is slow, so it’s a great time to re-evaluate your marketing activities and sort them into: “working well”, “needs some attention” and “bin it”! Your website design could well be something you are thinking about updating, but how to you know if it really is past it? And….
Read moreHere’s a great way of kick-starting your business for the New Year. At our #Marketing-for-growth Business Bootcamp, you’ll get a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll learn some great tricks of the trade that we’ve worked out over the years (perhaps too many to mention!), that….
Read morebecause...... it's all about getting your foot through the door