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Why your business should be using Content Marketing

Why your business should be using Content Marketing

  “So what exactly is Content Marketing, and why should I be bothered?” is a question we are often asked by our digital marketing clients. The simple answer can be found on the website of the according to the Content Marketing Institute (yes there really is one!) According to them, content marketing is: “.. a….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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5 Sure-Fire ways to Improve Marketing Effectiveness

5 Sure-Fire ways to Improve Marketing Effectiveness

If we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….

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5 great ways to increase email marketing effectiveness

5 great ways to increase email marketing effectiveness

  In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines,  email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and….

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Maximise your Marketing Effectiveness

Maximise your Marketing Effectiveness

A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..

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Thinking about a fresh Web Design?

Thinking about a fresh Web Design?

Traditionally, the early part of the year is slow, so it’s a great time to re-evaluate your marketing activities and sort them into: “working well”, “needs some attention” and “bin it”!  Your website design could well be something you are thinking about updating, but how to you know if it really is past it? And….

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3 Steps to Social Media Success for SMEs

3 Steps to Social Media Success for SMEs

We are often asked about Social Media Marketing – Facebook, GooglePlus, LinkedIn, Twitter, Pinterest, Instagram, Vine , Stumbledupon, Digg – there are so many, where do you start? Every day there seems to be another social network that the experts are saying will be the next big thing and that you as a small business….

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Kick off the New Year at the Snap Marketing Business Bootcamp

Kick off the New Year at the Snap Marketing Business Bootcamp

Here’s a great way of kick-starting your business for the New Year. At our #Marketing-for-growth Business Bootcamp, you’ll get a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll learn some great tricks of the trade that we’ve worked out over the years (perhaps too many to mention!), that….

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