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New Website Design? | Don’t make these rookie SEO mistakes!

New Website Design? | Don’t make these rookie SEO mistakes!

3 years ago I wrote this piece on the importance of having an SEO strategy in place BEFORE your website is designed.  We’ve experienced some really significant algorithm updates from Google over those 3 years that have affected website ranking dramatically.   As such I thought an update would be useful! Many of our website….

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Creating a Workable Content Marketing Plan

Creating a Workable Content Marketing Plan

Creating great content is really hard for businesses – fact. For the simple reason is the people who all know about the stuff businesses need to share all have a day job! But if you don’t have a content marketing calendar, you will be missing out on pre-qualified leads via referral traffic in a big….

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Creating Landing Pages that Convert Website Visitors into Customers

Creating Landing Pages that Convert Website Visitors into Customers

Websites are usually complex, with numerous menu items which often need to serve multiple propositions to a variety of customer segments.  Each page is often just as complex and has multiple calls to actions. Landing pages are acknowledged as the best way to ensure that traffic from lead generation tactics are directed to pages designed….

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LinkedIn Marketing Strategy | Creating a Killer Profile

LinkedIn Marketing Strategy | Creating a Killer Profile

Right now with normal methods of reaching our audience compromised by the current lockdown, we are left with very few options to get our marketing messages across.  The digital world is awash with content now and should form a key part of our marketing strategy. Social Media Marketing is often viewed as a minefield by….

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7 reasons why you should choose smaller creative agencies right now

7 reasons why you should choose smaller creative agencies right now

In these uncertain times, budgets are under pressure and anxiety high – but there is still a need to make sure your clients know you are there for them, as well as the need of new clients that may well require your services. Businesses that are going survive this hiatus are those that will continue….

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How to keep your Prices up in a Recession

How to keep your Prices up in a Recession

Marketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….

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Why are sales people so reluctant to perceive Linkedin as more than a recruitment platform?

Why are sales people so reluctant to perceive Linkedin as more than a recruitment platform?

It struck me the other day, that the last 4 long term clients I have had the pleasure of working with, shared one thing in common – apart from growth attributable to working with me obviously! It was the perception their sales teams had of Linkedin as anything more than an online tool for finding….

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Communicating with your customers this Christmas?

Communicating with your customers this Christmas?

Branded Christmas Cards Time to start thinking about Christmas, its only a few months away & there’s still time to order your branded Christmas cards! So now is your chance to be prepared! Have your logo & business name incorporated into any one of four great designs. Print 25 to 200 A5 cards all with….

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How will the Latest Facebook Changes Affect your Business?

How will the Latest Facebook Changes Affect your Business?

What are the new changes to Facebook Advertising and how will they affect your business? Snap are recent converts to Facebook advertising, our experience shows it has many advantages over Google Ads, ROI being one. Laser targeting the audience being another. So what are these changes hatched by the clever guys in Menlo Park and….

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Some ‘Old-Skool’ Marketing Tools that will still rock your business!

Some ‘Old-Skool’ Marketing Tools that will still rock your business!

Have you been seduced by the glamour of new digital marketing tools? The current perception, especially if you talk to anyone under the age of 30, is that new more trendy stuff like like social media, online marketing and pay per click has put the older marketing techniques into the shadows – but actually those….

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