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Do Parallax Websites Affect SEO?

Do Parallax Websites Affect SEO?

There is a lot of discussion about parallax websites and whether they impact SEO negatively and if those negative impacts are balanced out by the advantages of a parallax website. Simply, is it worth compromising SEO for a parallax website? Parallax scrolling does have some advantages. Aesthetically Appealing When done correctly, parallax websites can look….

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5 Important Website Design Trends to Watch

5 Important Website Design Trends to Watch

We thought it would be a good time to look ahead at how the web will change over the next 12 months. What current website design trends should we all be aware of, and how should we adapt our on-line marketing to ensure the greatest positive impact on our business? Here are some of the….

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5 Social Media Marketing Trends that could Grow your Business

5 Social Media Marketing Trends that could Grow your Business

Social media is always changing and updating which means that the social media marketing methods companies and brands use to promote their products will also change too. In this guest blog, Amy Hermitage reviews some of the new trends that companies are starting to use more frequently to sell their services and products. 1. Livestreaming….

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5 Top Tips to Improve your Website Security

5 Top Tips to Improve your Website Security

Having been bombarded with news of the recent ransom-ware attack on the NHS, it appears like there are new depths to which cyber-criminals and idiots who do this stuff ‘just because they can’, will stoop. In what was once thought to be secure, a new vulnerability or cyber-mischief emerges resulting in a hacked website. And….

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Why poor branding could be putting your customers off

Why poor branding could be putting your customers off

The importance of colour in your marketing and design Colour is a massively important tool for non-verbal communication. When we see a colour we naturally assign feelings and emotions to it. Because of this, colour has a very important role in brand perception and of course logo design. The choice of colour can dictate the….

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How to Successfully Implement a Price Increase

How to Successfully Implement a Price Increase

7 Ways to Increase Prices Without Looking Greedy! At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession.  For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years –….

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Have you got a Marketing Plan for 2017?

Have you got a Marketing Plan for 2017?

Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….

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Why your business should be using Content Marketing

Why your business should be using Content Marketing

“So what exactly is Content Marketing, and why should I be bothered?” is a question we are often asked by our digital marketing clients. The simple answer can be found on the website of the according to the Content Marketing Institute (yes there really is one!) According to them, content marketing is: “.. a strategic….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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5 Sure-Fire ways to Improve Marketing Effectiveness

5 Sure-Fire ways to Improve Marketing Effectiveness

If we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….

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