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5 great ways to increase email marketing effectiveness

5 great ways to increase email marketing effectiveness

In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines,  email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and I….

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Lead Building with White Papers and Case Studies

Lead Building with White Papers and Case Studies

Case Studies and White Papers are powerful tools in the content marketing toolbox and a proven lead building tactic, but we often find many people are either reluctant to use them or think they are a waste of time. Businesses often believe they would expose too many ‘trade secrets’ if they wrote white papers or….

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Maximise your Marketing Effectiveness

Maximise your Marketing Effectiveness

A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..

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New Website Design | Don’t make these rookie SEO mistakes!

New Website Design | Don’t make these rookie SEO mistakes!

3 years ago I wrote this piece on the importance of having an SEO strategy in place BEFORE your website is designed.  We’ve experienced some really significant algorithm updates from Google over those 3 years that have affected website ranking dramatically.   As such I thought an update would be useful! Many of our website….

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Thinking about a fresh Web Design?

Thinking about a fresh Web Design?

Traditionally, the early part of the year is slow, so it’s a great time to re-evaluate your marketing activities and sort them into: “working well”, “needs some attention” and “bin it”!  Your website design could well be something you are thinking about updating, but how to you know if it really is past it? And….

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Why cheap web design often COSTS you more

Why cheap web design often COSTS you more

Its really easy to be seduced by opting for a one of those cheap web design offers; you know; “get your own website for just £395 – 100s of superb templates that work”. Or to save money, you actually believe the bloke down at the pub who says that his “sister’s best friend’s boyfriend’s dad….

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3 Steps to Social Media Success for SMEs

3 Steps to Social Media Success for SMEs

We are often asked about Social Media Marketing – Facebook, GooglePlus, LinkedIn, Twitter, Pinterest, Instagram, Vine , Stumbledupon, Digg – there are so many, where do you start? Every day there seems to be another social network that the experts are saying will be the next big thing and that you as a small business….

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Kick off the New Year at the Snap Marketing Business Bootcamp

Kick off the New Year at the Snap Marketing Business Bootcamp

Here’s a great way of kick-starting your business for the New Year. At our #Marketing-for-growth Business Bootcamp, you’ll get a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll learn some great tricks of the trade that we’ve worked out over the years (perhaps too many to mention!), that….

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Get into shape at a Snap Marketing Bootcamp

Get into shape at a Snap Marketing Bootcamp

Don’t worry, its nothing too gruelling! Just a great way of getting your business into shape for 2016 with a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll be able to pick up the tricks of the trade that we’ve worked out over the years (perhaps too many….

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Why Professional Branding is important for Small Businesses too

Why Professional Branding is important for Small Businesses too

Amazingly, we still find many businesses do not understand the importance of branding.  They think that branding is the exclusive province of the big consumer brands like Coca-Cola, Nike, Ford, and just fail to recognise the relevance for their business.  Especially so with B2B clients and SMEs – they see the huge investment that high-level….

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