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5 Top Tips to Improve your Website Security

5 Top Tips to Improve your Website Security

Having been bombarded with news of the recent ransom-ware attack on the NHS, it appears like there are new depths to which cyber-criminals and idiots who do this stuff ‘just because they can’, will stoop. In what was once thought to be secure, a new vulnerability or cyber-mischief emerges resulting in a hacked website. And….

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Why poor branding could be putting your customers off

Why poor branding could be putting your customers off

The importance of colour in your marketing and design Colour is a massively important tool for non-verbal communication. When we see a colour we naturally assign feelings and emotions to it. Because of this, colour has a very important role in brand perception and of course logo design. The choice of colour can dictate the….

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How to Successfully Implement a Price Increase

How to Successfully Implement a Price Increase

7 Ways to Increase Prices Without Looking Greedy! At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession.  For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years –….

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Have you got a Marketing Plan for 2017?

Have you got a Marketing Plan for 2017?

Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….

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Why your business should be using Content Marketing

Why your business should be using Content Marketing

“So what exactly is Content Marketing, and why should I be bothered?” is a question we are often asked by our digital marketing clients. The simple answer can be found on the website of the according to the Content Marketing Institute (yes there really is one!) According to them, content marketing is: “.. a strategic….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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5 Sure-Fire ways to Improve Marketing Effectiveness

5 Sure-Fire ways to Improve Marketing Effectiveness

If we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….

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5 great ways to increase email marketing effectiveness

5 great ways to increase email marketing effectiveness

In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines,  email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and I….

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Lead Building with White Papers and Case Studies

Lead Building with White Papers and Case Studies

Case Studies and White Papers are powerful tools in the content marketing toolbox and a proven lead building tactic, but we often find many people are either reluctant to use them or think they are a waste of time. Businesses often believe they would expose too many ‘trade secrets’ if they wrote white papers or….

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Maximise your Marketing Effectiveness

Maximise your Marketing Effectiveness

A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..

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