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Making Content Marketing work for your business

Making Content Marketing work for your business

“So what exactly is Content Marketing, and why should I be bothered?” is a question we are often asked by our digital marketing clients. The simple answer can be found on the website of the according to the Content Marketing Institute (yes there really is one!) According to them, content marketing is: “.. a strategic….

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Using Images in Marketing and Design

Using Images in Marketing and Design

We all have views on what constitutes great graphic design But your marketing collateral is the foundation of your sales weaponry, and it must reflect you, your brand and products in the best possible light. So, naturally, we would obviously recommend you have a professional design agency do it for you! But its interesting to….

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Take the Lead – Graphic Design, Logo, Stationery & Flyer

Take the Lead – Graphic Design, Logo, Stationery & Flyer

We have just finished working on the branding and marketing for a new start-up business in Basingstoke.  Take-the-Lead, a specialist dog-walking business needed supporting to establish themselves locally in this competitive market.  Take-the-Lead, required a memorable business name, logo concepts to review and finalise,  together with business cards and a marketing flyer as a package. ….

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Linkedin Marketing Strategy | Building a Presence

Linkedin Marketing Strategy | Building a Presence

In our first blog discussing LinkedIn Marketing Strategy, we looked at how to set up a killer Linkedin Profile.  In this blog, we look at how to start building an online presence with an integrated LinkedIn marketing plan to get more people visiting your profile – generating long term business opportunities. Keep Your Connections Current….

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Strategic Marketing – Successfully Implementing a Price Increase

Strategic Marketing – Successfully Implementing a Price Increase

At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession.  For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years – against a slowly rising cost base, with the….

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Image Formats explained for non graphic designers

Image Formats explained for non graphic designers

As graphic design professionals, we often provide the design files for the projects we are contracted for to the client, or to a printer for final output. Many times I get a call or an email from a frantic client worried that they can’t open one of the provided files or they don’t know what….

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LinkedIn Marketing Strategy | Creating a Killer Profile

LinkedIn Marketing Strategy | Creating a Killer Profile

Social Media Marketing is often viewed as a minefield by small and medium sized businesses, with a perception that it’s time consuming, expensive and not worth the effort.  If there is one social media platform that businesses should be active on, it must be LinkedIn.  And the first element of a a proactive LinkedIn Marketing….

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Guest Blog | Are Zero Hours Contracts right for my business?

Guest Blog | Are Zero Hours Contracts right for my business?

Zero hour contracts have been received a lot of bad press recently with a very negative focus on zero hour contracts and their misuse by some employers. Guest Blogger Amanda Fielding dispels some myths in this article. What is a zero hour contract? It is a contract under which the employee is not guaranteed work….

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7 classic online marketing mistakes and how to avoid them

7 classic online marketing mistakes and how to avoid them

Online marketing, digital marketing, internet marketing – what ever we call it, can be a truly effective marketing tactic that offers businesses of any size a number of great opportunities to grow. And with the pressure on costs, it is vital that any business ensures that their marketing budget is well spent, and digital marketing….

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New Website Design? Seven tips for Success!

New Website Design? Seven tips for Success!

Top Tips for Website Design Success  What are you going to change to grow your business?  After all if we don’t change – we simply end up with more of the same – which may be OK – but I’d be lying if that was the case at SNAP! I thought it would be useful,….

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