Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….
Read more3 years ago I wrote this piece on the importance of having an SEO strategy in place BEFORE your website is designed. We’ve experienced some really significant algorithm updates from Google over those 3 years that have affected website ranking dramatically. As such I thought an update would be useful! Many of our website….
Read moreCreating great content is really hard for businesses – fact. For the simple reason is the people who all know about the stuff businesses need to share all have a day job! But if you don’t have a content marketing calendar, you will be missing out on pre-qualified leads via referral traffic in a big….
Read more7. No Blog or Social Media Having a social media presence in today’s online-saturated society is essential. This is not only a key means of communicating your message and disseminating information, but allows for better customer relations through genuine engagement and ease of reach. A blog also helps give insight into a company’s values whilst….
Read more1. No Clear Calls to Action The most common reason that websites fail to generate business for the owner is because the site is structured in a way that visitors are not clear what is expected of them. Ask you visitors to do something – have a clear call to action on the relevant pages….
Read moreCopyrights protect a wide variety of expressions of an idea including: – Books and literary works – Written and recorded music – Works of art – Photographs and images – Plays Intellectual property is protected by laws specific to the expression of an idea. Copyright is the law specific to the expression of ideas in….
Read moreHave you analysed a client’s value to your business? You know all about customer retention theory, but as a business it’s crucial to know your customers/clients better, because they are the ones that help draw more leads and business. Understanding customers is the key to giving them good service, which will in turn result in….
Read moreWebsites are usually complex, with numerous menu items which often need to serve multiple propositions to a variety of customer segments. Each page is often just as complex and has multiple calls to actions. Landing pages are acknowledged as the best way to ensure that traffic from lead generation tactics are directed to pages designed….
Read moreAmazingly, we still find many businesses do not understand the importance of branding. They think that branding is the exclusive province of the big consumer brands like Coca-Cola, Nike, Ford, and just fail to recognise the relevance for their business. Especially so with B2B clients and SMEs – they see the huge investment that high-level….
Read morebecause...... it's all about getting your foot through the door