Interesting couple of stories about Google recently.
First concerning the potential offered by Facebook with respect to PPC and affiliate marketing – apparently half the price of google ppc, then problems with the launch of BUZZ with privacy issues and now this one with the EU.
Google under investigation for alleged breach of EU competition rules.
Remember Windows and the EU, Apple and the EU …. and having crossed swords with the EU in past roles, I know that they don’t have much a sense of humour when it comes to anti-trust.
Should Google be worried. and given the strength of the Google offering as a marketing channel – should us marketeers be worried? My sense is probably not – there is always a channel to fill a vacuum – we just have to find it and use it.
Matthew