Use a good agency to do what they do best – to deliver great creative solutions. But give them a fighting chance to create some that makes the right (and hopefully lasting) impression on your target audience by doing some prep first! Give your agency a proper briefing, and you will find that not only will they produce some great work for you, it has the best chance of being ‘on message’ – and aligned to your business objectives. They should also come back with a couple of alternative executions for you to choose from.
Archive for the ‘Graphic Design’ Category
Getting what YOU want from your Graphic Design Agency
Posted by Matthew on May 18th, 2011
The 5 things your Brand Guidelines MUST Cover
Posted by Matthew on May 4th, 2011
In a previous blog, “its all about the Brand stupid“, we discussed the necessity for a strong brand and stronger brand guidelines. In this blog we have a got a 5 point checklist for your brand guidelines document. 1. Core Brand Values The Core Brand Values are the words we use to describe the main [...]
The 5 Things your Brand Guidelines MUST Cover
Posted by Deb on May 4th, 2011
In a previous blog, “its all about the Brand stupid“, we discussed the necessity for a strong brand and stronger brand guidelines. In this blog we have a got a 5 point checklist for your brand guidelines document. 1. Core Brand Values The Core Brand Values are the words we use to describe the main [...]
Its all about the Brand, stupid!
Posted by Matthew on May 4th, 2011
I learned much of what I know about branding and brand development from my time in marketing at Philips and Samsung, and for me they threw up some really interesting lessons that shaped my marketing thinking. In different ways they are both benchmark companies, full of strong ideas that typify how an organisation should be [...]
Get more business from your business card
Posted by Deb on March 18th, 2011
Totally obsessed with website design, SEO and now social media, as modern-day graphic designers we often overlook traditional marketing materials such as print! The most fundamental form of printed material is the humble business card –but how powerful can they be? The answer is - they are really crucial: at business events, meeting clients face [...]
Snap wins new brochure client
Posted by Deb on March 16th, 2011
Snap Marketing are delighted to be selected by Thame-based Path Products to design and produce their new brochure. Pitching against top London agencies, the Snap designs won the day. Path are the UK’s major distributor of premium AV accessories and supply the award-winning IXOS cables to the consumer electronics market. Path needed the brochure to [...]
The reason why its Expensive to invest in cheap Website Design
Posted by Matthew on December 14th, 2010
Why its Expensive to invest in cheap Website Design These days, everyone you want to do business with will check out your website – sorry but it’s FACT! Your website is the foundation of all your outbound marketing and your brand and image building campaigns. Your great website design enables potential customers to find, understand [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design 
Tags: advertising, berkshire, brand image, Branding, Design, e-marketing, Marketing, Reading, SEO, website design 
No Comments »Your Design Effectiveness checklist
Posted by Deb on December 3rd, 2010
If corporate communications are as much the result of effective briefing as imaginative and appropriate design, then all parties must have a common understanding of what it does. Customers respond to visual cues and it’s a positive reaction that you’re after! The people that judge (like those from the design effectiveness awards – link below) [...]
5 steps to merging your Social Media to Direct Mail
Posted by Deb on November 29th, 2010
1. Customer insight! A key to combining your social media and direct mail i to garner customer insight from different databases. This enables you to target the right targets at the right time! 2. Minimise! Social media is, for the majority of the time, cheap but effective compared to direct mail where the costs can [...]
Posted in Graphic Design, Marketing, Online Marketing, Social Media Marketing, Website Design Tags: Branding, databases, direct mail, facebook, Marketing, social media, twitter 1 Comment »Getting Advertising and Corporate Design working together
Posted by Deb on November 22nd, 2010
What are your brand values? Refrain from compartmentalising all the different aspects of your brand and creative inputs to your communication strategy. It is important that you create a simple set of brand values that are universal and work for both design and advertising. Don’t make things worse for yourself! Get rid of the hierarchy [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: advertising, brand development, brand values, Branding, coporate design, Design, Marketing 3 Comments »
