A website is now a must-have not a nice-to-have for all businesses these days. And if you really want online marketing success, then you must understand the importance of successful marketing testing. It is as crucial for on-line as it is for traditional marketing methods – and actually easier to quantify in many ways. Our [...]
Read the Snap Marketing February ’11 SnapShot – our regular newsletter Check out the Feb 2011 edition of SnapShot, Snap Marketing’s newsletter. As always we aim to keep it interesting and fresh and while it will be full of news about Snap, as always we have loaded it with offers and tons of valuable marketing [...]
Posted in Marketing, Online Marketing, SEO, Website Design 
Tags: Marketing, product positioning, SEO, website design 
1 Comment »OK so what’s Long Tail? There is much disagreement between internet marketers, as to what long tail really is in pure SEO terms, but being a simplistic sort of guy, my take on it (from a marketing point of view) is that it’s a long string of keywords that don’t often get typed into a [...]
Why its Expensive to invest in cheap Website Design These days, everyone you want to do business with will check out your website – sorry but it’s FACT! Your website is the foundation of all your outbound marketing and your brand and image building campaigns. Your great website design enables potential customers to find, understand [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: advertising, berkshire, brand image, Branding, Design, e-marketing, Marketing, Reading, SEO, website design No Comments »There are many brands out there taking advantage of blogging by creating marketing campaigns aimed at bloggers….but they need ensure that they are getting it right! Many firms will agree that connecting with the blogging world is vital, but many are failing from the start by reaching out to the wrong people. Popular blogs tend [...]
Posted in Marketing, Online Marketing, Social Media Marketing Tags: blogging, Branding, Google, Marketing, relationship marketing, targeting, Technorati No Comments »With more and more competitors entering the market fighting for the consumers’ attention, it seems that the way to go forward can be the use of cross-promotional work as an important and effective tactic. Take for example, the case of Britvic and PepsiCo – they are now running a ‘Reward your thirst’ campaign that encourages [...]
Posted in Marketing, Online Marketing Tags: berkshire, bertolli, brand identity, Britvic, cross-promotion, Marketing, Pepsi, PG, promotion, Reading, Unileaver 12 Comments »If corporate communications are as much the result of effective briefing as imaginative and appropriate design, then all parties must have a common understanding of what it does. Customers respond to visual cues and it’s a positive reaction that you’re after! The people that judge (like those from the design effectiveness awards – link below) [...]
1. Product Positioning Statement What we are looking for from this is what you Ideal Customer looks like, what pain he is feeling that you can solve, and therefore what he will be searching for on Google. We will then optimise each page of your website for those search phrases so you will eventually appear [...]
1. Customer insight! A key to combining your social media and direct mail i to garner customer insight from different databases. This enables you to target the right targets at the right time! 2. Minimise! Social media is, for the majority of the time, cheap but effective compared to direct mail where the costs can [...]
Posted in Graphic Design, Marketing, Online Marketing, Social Media Marketing, Website Design Tags: Branding, databases, direct mail, facebook, Marketing, social media, twitter 1 Comment »With so many technical terms out there, we assume we are making our lives easier by shortening them to 3 letter acronyms, but are we confusing ourselves even more by not knowing what they all mean? Have a look at this little guide to your digital marketing favourites – they are important to know when [...]
Posted in Marketing, Online Marketing, Social Media Marketing Tags: Digital marketing, Google, HotBot, Marketing, yahoo 4 Comments »
