Use a good agency to do what they do best – to deliver great creative solutions. But give them a fighting chance to create some that makes the right (and hopefully lasting) impression on your target audience by doing some prep first! Give your agency a proper briefing, and you will find that not only will they produce some great work for you, it has the best chance of being ‘on message’ – and aligned to your business objectives. They should also come back with a couple of alternative executions for you to choose from.
Posts Tagged ‘Design’
Getting what YOU want from your Graphic Design Agency
Posted by Matthew on May 18th, 2011
7 Steps to Setting up a Successful Marketing System
Posted by Matthew on January 26th, 2011
Marketing drives your business – if you are not marketing your business it will die. Many business owners will argue this – but actually these guys are doing the marketing without realising it! Marketing is any activity that assists in getting someone that has a need to know, like and trust your company and then [...]
Posted in Marketing 
Tags: Berskshire, Design, Marketing, Reading, social media, website design 
No Comments »The reason why its Expensive to invest in cheap Website Design
Posted by Matthew on December 14th, 2010
Why its Expensive to invest in cheap Website Design These days, everyone you want to do business with will check out your website – sorry but it’s FACT! Your website is the foundation of all your outbound marketing and your brand and image building campaigns. Your great website design enables potential customers to find, understand [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: advertising, berkshire, brand image, Branding, Design, e-marketing, Marketing, Reading, SEO, website design No Comments »Your Design Effectiveness checklist
Posted by Deb on December 3rd, 2010
If corporate communications are as much the result of effective briefing as imaginative and appropriate design, then all parties must have a common understanding of what it does. Customers respond to visual cues and it’s a positive reaction that you’re after! The people that judge (like those from the design effectiveness awards – link below) [...]
Getting Advertising and Corporate Design working together
Posted by Deb on November 22nd, 2010
What are your brand values? Refrain from compartmentalising all the different aspects of your brand and creative inputs to your communication strategy. It is important that you create a simple set of brand values that are universal and work for both design and advertising. Don’t make things worse for yourself! Get rid of the hierarchy [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: advertising, brand development, brand values, Branding, coporate design, Design, Marketing 3 Comments »Targeted Marketing
Posted by Deb on November 15th, 2010
When you talk to your design company have you considered the thinking process behind the design? We often overlook the power of marketing collateral and, as a result, get bombarded with a number of uninspired, pointless leaflets and badly designed mailers through our door and in our in boxes. Successful marketing collateral combines design, quality [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: brand, brief, Design, logo, Marketing, Marketing collateral, printing, typography 18 Comments »Building Your Brand
Posted by Deb on November 8th, 2010
These days, when business is tough, we have to constantly think of ways to compete and there is no better way to survive a recession, like the current one, than to build your brand into a really strong asset. So what do you need? As branding experts, how do we go about this at Snap-Marketing? [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: Branding, Design, logo, Marketing, product positioning, reasearch 2 Comments »Snap Marketing has moved!
Posted by Deb on October 25th, 2010
Just to let you know we now reside in the same building as GL Print offering Litho and digital services with their state of the art and environmentally friendly printing facilities. Snap can now output everything from 1 colour business cards to complex marketing materials. We now also have the ability to output large format [...]
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: berkshire, Design, GLprint, Marketing, recyling, website 3 Comments »Keeping Business Local Expo – 28th October!
Posted by Deb on October 25th, 2010
Snap Marketing will be exhibiting at the Newbury Keeping Businesses Local expo at stand 22 – come see us there! Thursday 28th October 9.00am-4.30pm Monks Lane, Newbury, RG14 7TD
Posted in Graphic Design, Marketing, Online Marketing, Website Design Tags: Branding, Design, Marketing, Web-design, websites 1 Comment »Keeping Business Local Expo- Sept 7th – come and see us
Posted by Deb on August 24th, 2010
Snap are exhibiting on stands 3 and 4 at the Keeping Business Local Expo on Tuesday 7th September 9am – 4.30pm at Madejski Stadium Royal Berkshire Conference Centre RG2 OFL Reading
Posted in Graphic Design, Marketing, Website Design Tags: Branding, Design, Marketing, Strategy, Web-design, websites No Comments »
