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Why poor branding could be putting your customers off

Why poor branding could be putting your customers off

The importance of colour in your marketing and design Colour is a massively important tool for non-verbal communication. When we see a colour we naturally assign feelings and emotions to it. Because of this, colour has a very important role in brand perception and of course logo design. The choice of colour can dictate the….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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Why Professional Branding is important for Small Businesses too

Why Professional Branding is important for Small Businesses too

Amazingly, we still find many businesses do not understand the importance of branding.  They think that branding is the exclusive province of the big consumer brands like Coca-Cola, Nike, Ford, and just fail to recognise the relevance for their business.  Especially so with B2B clients and SMEs – they see the huge investment that high-level….

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Brand Evolution and Responsive Website Design for Next Control Systems

Brand Evolution and Responsive Website Design for Next Control Systems

New Product Development and re-Branding Next Controls, industry leaders in Building Management Systems, has taken an evolutionary step forward launching their innovative intelligent Building Optimisation System (iBOS). The iBOS system is totally technology agnostic and “blends a ‘software as a service’ (SaaS) model with expert engineering resource to improving overall building performance. iBOS is a cloud….

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New Identity Project Added To Our Website

New Identity Project Added To Our Website

The Vanessa Snagg Fitness & Nutrition project has now been added to our website. Snap were approached to create an identity and branding for Vanessa that would be suitable for her female audience. She also wanted to have 3 separate logos for fitness & nutrition, personal training and boot camp, which were easily distinguishable as….

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New website for RONIN Fighting

New website for RONIN Fighting

Snap have designed and produced the new RONIN website ready for 6th December event – the new site supersedes the temporary site we had in place for the short term for the Event that took place on 26th September 2014. Ronin is the UK’s leading truly mixed martial arts event incorporating the disciplines of k1 rules….

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Never underestimate the power of the brand

Never underestimate the power of the brand

The power of an appropriate design and its effectiveness in branding is crucial for all businesses irrespective of size. Good branding attracts customers who; Will value your business Will want to pay good money for your product or service Will trust you and want to keep coming back for more Will want to recommend you….

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The 5 things your Brand Guidelines MUST Cover

The 5 things your Brand Guidelines MUST Cover

In a previous blog, “its all about the Brand stupid“, we discussed the necessity for a strong brand and stronger brand guidelines. In this blog we have a got a 5 point checklist for your brand guidelines document. 1. Core Brand Values The Core Brand Values are the words we use to describe the main….

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Its all about the Brand, stupid!

Its all about the Brand, stupid!

I learned much of what I know about branding and brand development from my time in marketing at Philips and Samsung, and for me they threw up some really interesting lessons that shaped my marketing thinking. In different ways they are both benchmark companies, full of strong ideas that typify how an organisation should be….

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Using forgotten Marketing Tools to rock your business!

Using forgotten Marketing Tools to rock your business!

Its so easy to keep doing what you have always done in terms of your marketing. But here are some thought provoking ideas about why it pays to look further than online marketing. The perception is that new more fashionable stuff like email marketing and pay per click has put the older techniques into the….

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