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5 great ways to increase email marketing effectiveness

5 great ways to increase email marketing effectiveness

In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines,  email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and I….

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Message Repetition in Marketing

Message Repetition in Marketing

If we got a fiver for every time we heard “we tried marketing and it didn’t work” from prospects, we would all be driving around in Porsches.  If we’d had another fiver each time we probed and found out that this turned out to be one email shot to an iffy list, then we would….

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Brand Evolution and Responsive Website Design for Next Control Systems

Brand Evolution and Responsive Website Design for Next Control Systems

New Product Development and re-Branding Next Controls, industry leaders in Building Management Systems, has taken an evolutionary step forward launching their innovative intelligent Building Optimisation System (iBOS). The iBOS system is totally technology agnostic and “blends a ‘software as a service’ (SaaS) model with expert engineering resource to improving overall building performance. iBOS is a cloud….

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Turbo Charge your email Marketing with Cross-Channel Integration

Turbo Charge your email Marketing with Cross-Channel Integration

Email marketing is great – on the face of it cheap because there is no postage – and the effects can be measured. But it’s the norm now and its effect is diminishing – but any marketing activity is more effective when executed in conjunction with other outbound techniques that act in a complementary fashion.

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