In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines,  email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and….

Email marketing is great – on the face of it cheap because there is no postage – and the effects can be measured. But it’s the norm now and its effect is diminishing – but any marketing activity is more effective when executed in conjunction with other outbound techniques that act in a complementary fashion.