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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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5 Sure-Fire ways to Improve Marketing Effectiveness

5 Sure-Fire ways to Improve Marketing Effectiveness

If we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….

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5 great ways to increase email marketing effectiveness

5 great ways to increase email marketing effectiveness

In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines,  email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and I….

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Lead Building with White Papers and Case Studies

Lead Building with White Papers and Case Studies

Case Studies and White Papers are powerful tools in the content marketing toolbox and a proven lead building tactic, but we often find many people are either reluctant to use them or think they are a waste of time. Businesses often believe they would expose too many ‘trade secrets’ if they wrote white papers or….

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Maximise your Marketing Effectiveness

Maximise your Marketing Effectiveness

A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..

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Kick off the New Year at the Snap Marketing Business Bootcamp

Kick off the New Year at the Snap Marketing Business Bootcamp

Here’s a great way of kick-starting your business for the New Year. At our #Marketing-for-growth Business Bootcamp, you’ll get a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll learn some great tricks of the trade that we’ve worked out over the years (perhaps too many to mention!), that….

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Get into shape at a Snap Marketing Bootcamp

Get into shape at a Snap Marketing Bootcamp

Don’t worry, its nothing too gruelling! Just a great way of getting your business into shape for 2016 with a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll be able to pick up the tricks of the trade that we’ve worked out over the years (perhaps too many….

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Take the Lead – Graphic Design, Logo, Stationery & Flyer

Take the Lead – Graphic Design, Logo, Stationery & Flyer

We have just finished working on the branding and marketing for a new start-up business in Basingstoke.  Take-the-Lead, a specialist dog-walking business needed supporting to establish themselves locally in this competitive market.  Take-the-Lead, required a memorable business name, logo concepts to review and finalise,  together with business cards and a marketing flyer as a package. ….

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Want a 4 Step Marketing Plan for growth, without spending a bean?

Want a 4 Step Marketing Plan for growth, without spending a bean?

Lets start by dispelling that old urban myth “you can’t grow your business and increase the bottom line”! Many business owners feel that they need to ‘buy’ revenue, by increasing the spend in the marketing plan, but this could compromise profits. However, there are many ways you can achieve growth without ‘buying’ it. All businesses come….

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7 Steps to Setting up a Successful Marketing System

7 Steps to Setting up a Successful Marketing System

A solid Marketing System drives your business – if you are not marketing your business it will die. Many business owners will argue this – but actually these guys are doing the marketing without realising it! Marketing is any activity that assists in getting someone that has a need to know, like and trust your….

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