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Have you got a Marketing Plan for 2017?

Have you got a Marketing Plan for 2017?

Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….

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Why your business should be using Content Marketing

Why your business should be using Content Marketing

“So what exactly is Content Marketing, and why should I be bothered?” is a question we are often asked by our digital marketing clients. The simple answer can be found on the website of the according to the Content Marketing Institute (yes there really is one!) According to them, content marketing is: “.. a strategic….

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Maximise your Marketing Effectiveness

Maximise your Marketing Effectiveness

A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..

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Message Repetition in Marketing

Message Repetition in Marketing

If we got a fiver for every time we heard “we tried marketing and it didn’t work” from prospects, we would all be driving around in Porsches.  If we’d had another fiver each time we probed and found out that this turned out to be one email shot to an iffy list, then we would….

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Want a 4 Step Marketing Plan for growth, without spending a bean?

Want a 4 Step Marketing Plan for growth, without spending a bean?

Lets start by dispelling that old urban myth “you can’t grow your business and increase the bottom line”! Many business owners feel that they need to ‘buy’ revenue, by increasing the spend in the marketing plan, but this could compromise profits. However, there are many ways you can achieve growth without ‘buying’ it. All businesses come….

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7 Steps to Setting up a Successful Marketing System

7 Steps to Setting up a Successful Marketing System

A solid Marketing System drives your business – if you are not marketing your business it will die. Many business owners will argue this – but actually these guys are doing the marketing without realising it! Marketing is any activity that assists in getting someone that has a need to know, like and trust your….

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Powerful Product Positioning

Powerful Product Positioning

How often have you sat in a meeting where the product has been described as a list of things that it will do – its features and functionality? You may have done this yourself – it’s a very easy habit to slip into.  While this information is really important, and your customers will need the….

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How to keep your Prices up in a Recession

How to keep your Prices up in a Recession

Marketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….

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