3 years ago I wrote this piece on the importance of having an SEO strategy in place BEFORE your website is designed. We’ve experienced some really significant algorithm updates from Google over those 3 years that have affected website ranking dramatically. As such I thought an update would be useful! Many of our website….
Read more7. No Blog or Social Media Having a social media presence in today’s online-saturated society is essential. This is not only a key means of communicating your message and disseminating information, but allows for better customer relations through genuine engagement and ease of reach. A blog also helps give insight into a company’s values whilst….
Read more1. No Clear Calls to Action The most common reason that websites fail to generate business for the owner is because the site is structured in a way that visitors are not clear what is expected of them. Ask you visitors to do something – have a clear call to action on the relevant pages….
Read moreLast month, we discussed the problems that we see all too often when a business decides on a new website. We identified 6 website migration areas where businesses fall down when they switch off the old website and transition to the new design. So how do we plan for a smooth transition. Whats the strategy….
Read moreWhen businesses develop a new website to replace a tired old one, in the excitement of getting a sexy new website design and on-line look, its very easy to overlook how the transition from the old site to the new site will take place. And, from experience you cannot rely on your IT team to….
Read moreIts really easy to be seduced by opting for a one of those cheap web design offers; you know; “get your own website for just £199 – 100s of superb templates that work”. Or to save money, you actually believe the bloke down at the pub who says “my sister’s best friend’s boyfriend’s brother is….
Read moreYour domain name is your business’ home on the web, and is the heart of your online identity, so it’s important to choose wisely. It is the gateway for your prospects and customers to see what you have to offer. It tells people who you are, where you are, and what you do. Back in….
Read moreWe thought it would be a good time to look ahead at how the web will change over the next 12 months. What current website design trends should we all be aware of, and how should we adapt our on-line marketing to ensure the greatest positive impact on our business? Here are some of the….
Read moreHaving been bombarded with news of the recent ransom-ware attack on the NHS, it appears like there are new depths to which cyber-criminals and idiots who do this stuff ‘just because they can’, will stoop. In what was once thought to be secure, a new vulnerability or cyber-mischief emerges resulting in a hacked website. And….
Read morebecause...... it's all about getting your foot through the door