They say that by failing to plan, you are planning to fail.
Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start?
Maybe you are worried that it needs a lot of effort and time to do properly. Not true – its much more important to plan something rather than nothing at all.
So here is our quick and dirty marketing plan that won’t take too long to write, but will turbo-charge your marketing effectiveness. There’s even a spreadsheet to help you put it all together that you can download from the link below.
Explore your target customer and his needs, and work out your proposition based on this rather than what you offer. And you must do this BEFORE:-
doing any branding
or producing a brochure
or designing a new website
or producing an outbound email
or any other kind of marketing ….
Follow this link to my blog to help you define your proposition or product positioning.
There are just three simple parts to my quick Marketing Plan.
Use the overview to define your Business Objectives and Marketing Strategy:-
These need to be quantified – for example income/profit/market share
List 5-10 marketing tactics
From these 2 elements of the marketing plan, populate the calendar with activities that will drive your business.
The marketing calendar should become the driver of your whole commercial activity. It really important that each activity is diarised for implementation and that once its set up that you stick to it. If the unexpected happens, make the changes to the plan immediately and implement that one rigorously instead.
We’ve put together a really simple template for you to use – its an excel spreadsheet and will take about 30 minutes to kick off.