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Copyright Law – who really owns the design work?

Copyright Law – who really owns the design work?

Copyrights protect a wide variety of expressions of an idea including: – Books and literary works – Written and recorded music – Works of art – Photographs and images – Plays Intellectual property is protected by laws specific to the expression of an idea. Copyright is the law specific to the expression of ideas in….

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Do you really understand your client well enough to keep them?

Do you really understand your client well enough to keep them?

Have you analysed a client’s value to your business? You know all about customer retention theory, but as a business it’s crucial to know your customers/clients better, because they are the ones that help draw more leads and business. Understanding customers is the key to giving them good service, which will in turn result in….

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Creating Landing Pages that Convert Website Visitors into Customers

Creating Landing Pages that Convert Website Visitors into Customers

Websites are usually complex, with numerous menu items which often need to serve multiple propositions to a variety of customer segments.  Each page is often just as complex and has multiple calls to actions. Landing pages are acknowledged as the best way to ensure that traffic from lead generation tactics are directed to pages designed….

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Why Professional Branding is important for Small Businesses too

Why Professional Branding is important for Small Businesses too

Amazingly, we still find many businesses do not understand the importance of branding.  They think that branding is the exclusive province of the big consumer brands like Coca-Cola, Nike, Ford, and just fail to recognise the relevance for their business.  Especially so with B2B clients and SMEs – they see the huge investment that high-level….

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LinkedIn Marketing Strategy | Creating a Killer Profile

LinkedIn Marketing Strategy | Creating a Killer Profile

Right now with normal methods of reaching our audience compromised by the current lockdown, we are left with very few options to get our marketing messages across.  The digital world is awash with content now and should form a key part of our marketing strategy. Social Media Marketing is often viewed as a minefield by….

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7 reasons why you should choose smaller creative agencies right now

7 reasons why you should choose smaller creative agencies right now

In these uncertain times, budgets are under pressure and anxiety high – but there is still a need to make sure your clients know you are there for them, as well as the need of new clients that may well require your services. Businesses that are going survive this hiatus are those that will continue….

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How to keep your Prices up in a Recession

How to keep your Prices up in a Recession

Marketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….

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Have you got a Marketing Plan in place for 2020?

Have you got a Marketing Plan in place for 2020?

Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….

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Why are sales people so reluctant to perceive Linkedin as more than a recruitment platform?

Why are sales people so reluctant to perceive Linkedin as more than a recruitment platform?

It struck me the other day, that the last 4 long term clients I have had the pleasure of working with, shared one thing in common – apart from growth attributable to working with me obviously! It was the perception their sales teams had of Linkedin as anything more than an online tool for finding….

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Communicating with your customers this Christmas?

Communicating with your customers this Christmas?

Branded Christmas Cards Time to start thinking about Christmas, its only a few months away & there’s still time to order your branded Christmas cards! So now is your chance to be prepared! Have your logo & business name incorporated into any one of four great designs. Print 25 to 200 A5 cards all with….

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