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Are you matching your marketing budget to your business need?
In this guest blog, Chartered Account and Tax Expert, Matthew Russell explores how to work out your optimum marketing spend. Is it really worth my while to spend more on marketing? This is a question that I get asked a lot by my clients, because most of us are aware that generating leads and selling….
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Choosing the right domain name for your business
Your domain name is your business’ home on the web, and is the heart of your online identity, so it’s important to choose wisely. It is the gateway for your prospects and customers to see what you have to offer. It tells people who you are, where you are, and what you do. Back in….
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5 Important Website Design Trends to Watch
We thought it would be a good time to look ahead at how the web will change over the next 12 months. What current website design trends should we all be aware of, and how should we adapt our on-line marketing to ensure the greatest positive impact on our business? Here are some of the….
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5 Top Tips to Improve your Website Security
Having been bombarded with news of the recent ransom-ware attack on the NHS, it appears like there are new depths to which cyber-criminals and idiots who do this stuff ‘just because they can’, will stoop. In what was once thought to be secure, a new vulnerability or cyber-mischief emerges resulting in a hacked website. And….
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Why poor branding could be putting your customers off
The importance of colour in your marketing and design Colour is a massively important tool for non-verbal communication. When we see a colour we naturally assign feelings and emotions to it. Because of this, colour has a very important role in brand perception and of course logo design. The choice of colour can dictate the….
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How to Successfully Implement a Price Increase
7 Ways to Increase Prices Without Looking Greedy! At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession. For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years –….
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Make your Brand Stand Out from the Competition
These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….
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because...... it's all about getting your foot through the door
