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Are you ready for the latest Facebook changes

Are you ready for the latest Facebook changes

The observant amongst us will have noted that Facebook have announced changes that will directly affect what shows up in your Facebook feed. Today our news feeds can be dominated by professionally made content from brands, businesses and the news media. Indeed we, as part of our social media marketing strategy like all businesses, share….

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Are you matching your marketing budget to your business need?

Are you matching your marketing budget to your business need?

In this guest blog, Chartered Account and Tax Expert, Matthew Russell explores how to work out your optimum marketing spend. Is it really worth my while to spend more on marketing? This is a question that I get asked a lot by my clients, because most of us are aware that generating leads and selling….

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Choosing the right domain name for your business

Choosing the right domain name for your business

Your domain name is your business’ home on the web, and is the heart of your online identity, so it’s important to choose wisely.  It is the gateway for your prospects and customers to see what you have to offer. It tells people who you are, where you are, and what you do. Back in….

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5 Important Website Design Trends to Watch

5 Important Website Design Trends to Watch

We thought it would be a good time to look ahead at how the web will change over the next 12 months. What current website design trends should we all be aware of, and how should we adapt our on-line marketing to ensure the greatest positive impact on our business? Here are some of the….

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5 Social Media Marketing Trends that could Grow your Business

5 Social Media Marketing Trends that could Grow your Business

Social media is always changing and updating which means that the social media marketing methods companies and brands use to promote their products will also change too. In this guest blog, Amy Hermitage reviews some of the new trends that companies are starting to use more frequently to sell their services and products. 1. Livestreaming….

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5 Top Tips to Improve your Website Security

5 Top Tips to Improve your Website Security

Having been bombarded with news of the recent ransom-ware attack on the NHS, it appears like there are new depths to which cyber-criminals and idiots who do this stuff ‘just because they can’, will stoop. In what was once thought to be secure, a new vulnerability or cyber-mischief emerges resulting in a hacked website. And….

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Why poor branding could be putting your customers off

Why poor branding could be putting your customers off

The importance of colour in your marketing and design Colour is a massively important tool for non-verbal communication. When we see a colour we naturally assign feelings and emotions to it. Because of this, colour has a very important role in brand perception and of course logo design. The choice of colour can dictate the….

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How to Successfully Implement a Price Increase

How to Successfully Implement a Price Increase

7 Ways to Increase Prices Without Looking Greedy! At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession.  For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years –….

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Why your business should be using Content Marketing

Why your business should be using Content Marketing

  “So what exactly is Content Marketing, and why should I be bothered?” is a question we are often asked by our digital marketing clients. The simple answer can be found on the website of the according to the Content Marketing Institute (yes there really is one!) According to them, content marketing is: “.. a….

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Make your Brand Stand Out from the Competition

Make your Brand Stand Out from the Competition

These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….

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