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Getting what YOU want from your Graphic Design Agency
Use a good agency to do what they do best – to deliver great creative solutions. But give them a fighting chance to create some that makes the right (and hopefully lasting) impression on your target audience by doing some prep first! Give your agency a proper briefing, and you will find that not only will they produce some great work for you, it has the best chance of being ‘on message’ – and aligned to your business objectives. They should also come back with a couple of alternative executions for you to choose from.
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The 5 things your Brand Guidelines MUST Cover
In a previous blog, “its all about the Brand stupid“, we discussed the necessity for a strong brand and stronger brand guidelines. In this blog we have a got a 5 point checklist for your brand guidelines document. 1. Core Brand Values The Core Brand Values are the words we use to describe the main….
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Why inconsistent branding damages your business and affects marketing ROI
I learned much of what I know about branding and brand development from my time in marketing at Philips and Samsung, and for me they threw up some really interesting lessons that shaped my future marketing thinking. In different ways they are both benchmark companies, full of strong ideas that typify how an organisation should….
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Measuring your Website’s Success
A professionally designed website is now a must-have not a nice-to-have for all businesses these days. And if you really want online marketing success, then you must understand the importance of successful marketing testing. It is as crucial for on-line as it is for traditional marketing methods – and actually easier to quantify in many….
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New Website Design or re-Design? Avoid these 5 SEO Killers
Creative Website Design needs SEO first We are currently getting a lot of enquiries from both new and old clients for website redesign or a quick refresh and I thought it would be useful to relay some of our experiences and to compile a list of the common website design pitfalls from an SEO (Search….
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The reason why its Expensive to invest in cheap Website Design
Why its Expensive to invest in cheap Website Design These days, everyone you want to do business with will check out your website – sorry but it’s FACT! Your website is the foundation of all your outbound marketing and your brand and image building campaigns. So a really creative website design enables potential customers to….
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Website Development Strategy – Measure Twice; Cut Once!
What’s Matthew on about now? Actually, in his spare time he makes guitars and the One Basic Rule of woodworking is “ Measure Twice – Cut Once”. In other words, before you make a cut you need to be damn sure that you are cutting in the right place! This needs to be the central….
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Content Management or Bespoke – What’s the best Web Site Strategy for you?
Like many of our current clients, you are thinking about a new website. That site you had done is now looking so 2004! And you are looking at the options. Friends and ‘network-meeting experts’ give you loads of advice – and it all conflicts! Do you buy a template- based site for £1.99 per month….
Read moreUsing forgotten Marketing Tools to rock your business!
Its so easy to keep doing what you have always done in terms of your marketing. But here are some thought provoking ideas about why it pays to look further than online marketing. The perception is that new more fashionable stuff like email marketing and pay per click has put the older techniques into the….
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because...... it's all about getting your foot through the door
