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Have you got a Marketing Plan in place for 2024?
Download the Snap 30 Minute Marketing Plan and turbo-charge your business They say that by failing to plan, you are planning to fail. Often spoken in jest, but never truer than in marketing. But if you don’t have a marketing background, where do you start? Maybe you are worried that it needs a lot of….
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Do you really understand your client well enough to keep them?
Have you analysed a client’s value to your business? You know all about customer retention theory, but as a business it’s crucial to know your customers/clients better, because they are the ones that help draw more leads and business. Understanding customers is the key to giving them good service, which will in turn result in….
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How to keep your Prices up in a Recession
Marketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….
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Digital vs Print Marketing
In today’s socially-aware society, environmental issues are being placed at the forefront of news agenda. With attempts being made to tackle issues of pollution and waste, where does this leave the future of print marketing? Both digital and print methods are effective in their own right but to which one is most desirable is a….
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GDPR | What you need to know (and do before 25th May)
What is GDPR? GDPR (General Data Protection Regulation) is an EU regulation intending to strengthen data protection for EU citizens and residents. Under its terms, businesses and organisations that offer services or products to customers who are EU citizens are mandated to look after their personal data. And there are some eyewatering penalties for getting….
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Are you matching your marketing budget to your business need?
In this guest blog, Chartered Account and Tax Expert, Matthew Russell explores how to work out your optimum marketing spend. Is it really worth my while to spend more on marketing? This is a question that I get asked a lot by my clients, because most of us are aware that generating leads and selling….
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How to Successfully Implement a Price Increase
7 Ways to Increase Prices Without Looking Greedy! At the start of the financial crisis, I wrote this blog about how to keep your prices up in a recession. For many businesses, in terms of strategic marketing imperative, it was a case of keeping their prices at pre-recession levels for the past 7 years –….
Read moreMaximise your Marketing Effectiveness
A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..
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Want a 4 Step Marketing Plan for growth, without spending a bean?
Lets start by dispelling that old urban myth “you can’t grow your business and increase the bottom line”! Many business owners feel that they need to ‘buy’ revenue, by increasing the spend in the marketing plan, but this could compromise profits. However, there are many ways you can achieve growth without ‘buying’ it. All businesses come….
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because...... it's all about getting your foot through the door
