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Do you really understand your client well enough to keep them?
Have you analysed a client’s value to your business? You know all about customer retention theory, but as a business it’s crucial to know your customers/clients better, because they are the ones that help draw more leads and business. Understanding customers is the key to giving them good service, which will in turn result in….
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How to keep your Prices up in a Recession
Marketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….
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Communicating with your customers this Christmas?
Branded Christmas Cards Time to start thinking about Christmas, its only a few months away & there’s still time to order your branded Christmas cards! So now is your chance to be prepared! Have your logo & business name incorporated into any one of four great designs. Print 25 to 200 A5 cards all with….
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What are the benefits of using an integrated marketing and design agency?
It’s time to start thinking about the most effective way to start your new venture, boost your brand awareness or increase your client base – but what is the best way to go about it? Marketing Agency – Design Agency – or Digital Agency? Contemplating whether to choose a marketing, design or web-development agency doesn’t….
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Make your Brand Stand Out from the Competition
These days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….
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5 Sure-Fire ways to Improve Marketing Effectiveness
If we had a fiver for every prospect who told us that that they had tried marketing once and it didn’t work, Debbi and I would be driving around in Porsche Boxsters! But this will resonate with lots of businesses, but the trouble is, how can you tell if your marketing’s missing the mark and….
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5 great ways to increase email marketing effectiveness
In our Successful email marketing blog last month, we talked about the things that effect the success of the email marketing campaign. We talked about the importance of avoiding spam filters, headlines, email content and landing pages, and I want to explore this topic a bit further. The reality is that e-mail marketing, and….
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Maximise your Marketing Effectiveness
A boss of mine at Philips when I was a humble brand manager had this saying “Plan the work – Work the plan” and we while all used to take the mickey out of the way he said it – he had a very distinctive voice – he was always the top performing Divisional Director…..
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Kick off the New Year at the Snap Marketing Business Bootcamp
Here’s a great way of kick-starting your business for the New Year. At our #Marketing-for-growth Business Bootcamp, you’ll get a couple of hours of high impact Marketing Workouts, designed specifically for business growth. PLUS, you’ll learn some great tricks of the trade that we’ve worked out over the years (perhaps too many to mention!), that….
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because...... it's all about getting your foot through the door
