Next Controls, industry leaders in Building Management Systems, has taken an evolutionary step forward launching their innovative intelligent Building Optimisation System (iBOS).
The iBOS system is totally technology agnostic and “blends a ‘software as a service’ (SaaS) model with expert engineering resource to improving overall building performance. iBOS is a cloud based toolset that can acquire data from any building technology and apply performance analytics and profiling to create a rapid and sustainable return on investment.”
To support the iBOS launch and service offering, Snap Marketing have built a strategic marketing plan for Next Control Systems.
This includes a new website development using a responsive website design, that outlines the breath of integrated services. New collateral will follow, with case studies, brand applications that include the use of icons to demonstrate the iBOS Components.
An email marketing campaign detailing iBOS and its case studies results, as been successfully initiated to support the launch achieving high open and click through rates amongst the target market of FDs and Energy Managers. Snap marketing, researched and sourced the lists, developed email and landing page designs and copy and manage the campaign.
The new website was designed to be responsive, to ensure that the brand was not penalised by the new Google rules on mobile-friendly sites and will work across the widest range of tablets and hand held devices.