But here are some thought provoking ideas about why it pays to look further than online marketing. The perception is that new more fashionable stuff like email marketing and pay per click has put the older techniques into the shadows – but actually those old less trendy marketing methods still do the trick.
When trying to raise awareness of your brand, or even create a brand or drive more people to your site, there are other forms of advertising and promotion that can be explored, whether its a local business or global.
A small advert in a local newspaper can set you back £400 a time – why not think about other forms of localised outdoor advertising such as posters at local Railway Network, Adshell (posters at bus stops). You can get your brand displayed on 6 sheet billboards costing as little as £240 for 2 weeks advertising campaign.
Compare this to the cost of a days advertising in your local newspaper you could be advertising for a month on a billboard in your area! Or outside, dependent on the geographic area you require. Another brilliant benefit of poster advertising is that if the media sales agency has not sold the space after your campaign finishes – your poster stays up there! This can be as little as an extra, but we have had experience of our posters staying up for 6 months – FREE!
Your local Radio is another interesting source of advertising for certain businesses. Used correctly with creative thinking, it is said to raise over 50% more business if localised to an area.
Consider other forms of branding and advertising – some of these long term such Banners and exterior advertising – signage and livery, flag poles and so on – they all have a longer shelf life – delivering your message. Think about every Eddie Stobart lorry you drive past on the motorway. Have you seen the Rabbit vans (another client of Snap Marketing!) driving around Reading? That investment has been paid over and again.
Think outside the box – what about bus exteriors and interiors – what about Hotel, or Leisure Club lobbies, sports exteriors – race courses – football and Rugby grounds. Think about pooling resources with complimentary business to make your marketing investment go further over time or to have greater impact.
Author Matthew Simmons