It’s time to start thinking about the most effective way to start your new venture, boost your brand awareness or increase your client base – but what is the best way to go about it?
Marketing Agency – Design Agency – or Digital Agency?
Contemplating whether to choose a marketing, design or web-development agency doesn’t seem like a big decision, but it is crucial that you know exactly what each offers and which route will ensure the biggest return for your business objectives.
The first thing to consider is what exactly you want to get out of drafting in an agency and why. Do you want a new website with SEO? Do you want to implement a marketing strategy that utilises a mix of digital and print material? Or do you simply want a business flyer to post around your local area?
These are all valid preferences but often, although you feel that one of these is the best way to go, it may not actually be the most productive way to move forward. For instance, if you are hoping to expand and grow your business over the course of the next few years, it is false economy to cut costs and build a website that doesn’t cater to this.
This is likely to be the case if you choose to employ a web-developer because, whilst they will build an acceptable website, they will not have the marketing know-how to take into consideration future growth occurring down the line. So you may be forced to have an entirely new site at that stage, spending double than what is necessary.
OK, I’ll use a Graphic Designer
The key drawback to using a graphic design, however brilliant they might be, is that they almost certainly will lack strategic thinking and technical capabilities to understand what and what not is possible for a website. Equally, most web developers can’t design things as well as most of those with a genuine creative training.
Using a Marketing Agency as an intermediary
One perfectly good solution to the problem is that you could employ a traditional marketing agency or consultancy to develop an effective strategy, but they will tend to outsource everything because they cannot usually implement it from start to finish using internal resources.
Integrating Marketing Creative and Digital
Using an integrated marketing agency ensures you are provided with a service that caters for factors like business growth whilst also considering your overall aims. You will therefore be recommended a marketing strategy that is right for you.
An agency like this with its own in-house graphic designers is beneficial for a number of reasons. It creates a collaborative environment where an effective marketing and design strategy can be implemented in a totally joined up way. This will help establish better clarity and consistency throughout the campaign. Another advantage is that you will not have to seek out a number of different agencies to get the job done as every service you need is in one place.
Additionally, when working with an integrated marketing and design company, the working relationship that you have with them does not have to end; you are always able to return for further development and advice in the future.
If you would be interested in working with an integrated marketing agency then get in touch with us here at Snap Marketing and we would be happy to have a chat.