Consultancy Path was created to help small consulting businesses win, develop & retain clients - under a no risk value share partnership model. Consultancy Path is a sub-brand of CVM People so a new logo was necessary to give its own identity from CVM People yet retaining some of the branding elements. The new logo had to have an integrated element to show the connection with people as does the CVM logo. Snap was also commissioned to design & develop a simply structured corporate website & a digital A4 brochure for potential partners to download
Snap designed a logo using the initials 'CP' for Consultancy Path which depicts an icon of a person highlighting communication and interaction amongst the team and their clients, retaining the brand colours and fonts from CVM. The website & brochure followed the simple yet effective and informative design incorporating CVM fonts, brand imagery and colouring to link the two businesses. A series of infographics & icons were designed for use on the website and brochure as well as sourcing suitable corporate imagery with simple straight forward messaging.