CVM People commisioned Snap to produce a series of three online brochures that would be featured on their newly designed website as whitepapers as well as being used as downloads from Social Media. The focus would be on Customer Strategy, Data & Insight and Marketing Capabilities. CVM required clear and concise information, with a branded link through the papers to project consistancy.
Continuing the clean & modern branding from the website, snap designed each whitepaper with a differing colour scheme & number in the series to separate the service offering. The design was kept simple and clear with relevant pictorial reference to each service with highlighted focus strips to draw the reader within the relevant sections with coloured introductory passages when a new section began.