RV PRO came to Snap looking for their logo to be designed along with business cards, Expo items and apparel to sell to existing clients. Working within the fitness industry, it is essential to have branding that stands out from the masses of competition.
Snap took several concepts of the logo to RV PRO and came up with the final product. Snap also planned for sub-brands that could be added in the future, so using a flexible design where a colour change could be implemented was essential in the process to be able to grow the brand. Designing the apparel was a simple process of applying the top level brand colour to the chest and back areas.