Social Media & Advertising Campaign Campaign to Protect Rural England
The Campaign to Protect Rural England is an organisation fighting back for our countryside. The organisation is vital to aid: nature and landscapes, better places to live, farming, sustainable transport & climate change. CPRE is a nationwide operation and has a group for each county. Snap was commissioned to put together a social media & advertising campaign to advertise CPRE Hampshire.
Snaps first port of call was to produce a number of conceptual ideas that would have the most impact on the message - " Nows your chance - have your say" To highlight the hampshire countryside and direct readers to a petition - the social media campaign scheduled posts for the most optimal upload times. Newspaper advertising, alongside blogs were also used to strengthen the message and direct readers to the petition.