The Brief
Vanessa Snagg is a fitness and nutrition expert who offers services such as boot camps and personal training for women.
Snap were approached to create a new brand identity for Vanessa that would appeal to a targeted female audience. Vanessa needed to have logos to cover the 3 separate areas of her business - fitness & nutrition, personal training and boot camp. These logos are easily distinguishable as separate sections whilst retaining the consistency of her main brand identity.
Solution
Focusing on targeting her female audience Snap devised 3 logos that used colour and different logo marks to keep the identities separate, whilst using a similar style to ensure the desired consistency.
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