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Corporate Identity
Corporate Identity comes into being when there is a common ownership in a distinct corporate culture. Corporate identity helps organisations to answer questions like “who are we?” and “where are we going?”.
There are four key brand requirements that are critical for a successful corporate identity strategy. Well executed Corporate Identity also allows consumers to identify with a sense of belonging.
• Differentiation • Relevance • Coherence • Esteem
because...... it's all about getting your foot through the door
