Graphic design is a creative process that combines art and technology to communicate ideas. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography.
But website design and graphic design for print are 2 very different disciplines, and each needs a blend of disciplines to maximise communication in that particular medium.
Graphic design for print is taking these principles and applying them to anything that is actually printed. This means brochures, fliers, magazines, CD covers, etc. These things are all tactile—you can physically touch them in their finished state.
In design for print, at Snap Marketing, we have to consider more than just the aesthetic design, we also have to consider the paper is it printed on—the color, texture, weight, and finish. That becomes part of the experience of the piece as you see it, pick it up, and feel it.