3 years ago I wrote this piece on the importance of having an SEO strategy in place BEFORE your website is designed. We’ve experienced some really significant algorithm updates from Google over those 3 years that have affected website ranking dramatically. As such I thought an update would be useful! Many of our website….
Read moreMarketing – Taking a Strategic view These days, when business is tough we have constantly think of ways to compete better and when we are going through a recession as bad as the current one, there is a great temptation to cut prices or even to think you need to cut your prices just to….
Read moreIn today’s socially-aware society, environmental issues are being placed at the forefront of news agenda. With attempts being made to tackle issues of pollution and waste, where does this leave the future of print marketing? Both digital and print methods are effective in their own right but to which one is most desirable is a….
Read moreIt’s time to start thinking about the most effective way to start your new venture, boost your brand awareness or increase your client base – but what is the best way to go about it? Marketing Agency – Design Agency – or Digital Agency? Contemplating whether to choose a marketing, design or web-development agency doesn’t….
Read moreHave you been seduced by the glamour of new digital marketing tools? The current perception, especially if you talk to anyone under the age of 30, is that new more trendy stuff like like social media, online marketing and pay per click has put the older marketing techniques into the shadows – but actually those….
Read moreThese days, when business is ever tougher, every business has to constantly think of ways to compete better and there is no better way than to build your brand into a really strong asset. And this applies to small businesses just as much as for the larger ones with the big budgets. In fact, because….
Read moreLets start by dispelling that old urban myth “you can’t grow your business and increase the bottom line”! Many business owners feel that they need to ‘buy’ revenue, by increasing the spend in the marketing plan, but this could compromise profits. However, there are many ways you can achieve growth without ‘buying’ it. All businesses come….
Read morebecause...... it's all about getting your foot through the door