7. No Blog or Social Media Having a social media presence in today’s online-saturated society is essential. This is not only a key means of communicating your message and disseminating information, but allows for better customer relations through genuine engagement and ease of reach. A blog also helps give insight into a company’s values whilst….
Read more1. No Clear Calls to Action The most common reason that websites fail to generate business for the owner is because the site is structured in a way that visitors are not clear what is expected of them. Ask you visitors to do something – have a clear call to action on the relevant pages….
Read moreWebsites are usually complex, with numerous menu items which often need to serve multiple propositions to a variety of customer segments. Each page is often just as complex and has multiple calls to actions. Landing pages are acknowledged as the best way to ensure that traffic from lead generation tactics are directed to pages designed….
Read moreIts really easy to be seduced by opting for a one of those cheap web design offers; you know; “get your own website for just £199 – 100s of superb templates that work”. Or to save money, you actually believe the bloke down at the pub who says “my sister’s best friend’s boyfriend’s brother is….
Read moreLets start by dispelling that old urban myth “you can’t grow your business and increase the bottom line”! Many business owners feel that they need to ‘buy’ revenue, by increasing the spend in the marketing plan, but this could compromise profits. However, there are many ways you can achieve growth without ‘buying’ it. All businesses come….
Read moreUse a good agency to do what they do best – to deliver great creative solutions. But give them a fighting chance to create some that makes the right (and hopefully lasting) impression on your target audience by doing some prep first! Give your agency a proper briefing, and you will find that not only will they produce some great work for you, it has the best chance of being ‘on message’ – and aligned to your business objectives. They should also come back with a couple of alternative executions for you to choose from.
Read moreWhy its Expensive to invest in cheap Website Design These days, everyone you want to do business with will check out your website – sorry but it’s FACT! Your website is the foundation of all your outbound marketing and your brand and image building campaigns. So a really creative website design enables potential customers to….
Read morebecause...... it's all about getting your foot through the door