1. Not having a call to action or incentive to go any further
This is the most common reason that people exit a website as no direction is given to visitors of what to do or what is expected so then both interest and patience is lost. These can include sign up buttons, buy now options and contact details. The longer you can keep someone engaged on your site, the better.
2. No easily visible contact details
Contact details are a crucial piece of information for any business. So why hide it?
If someone has to spend ages trying to locate a phone number then your website’s efficiency and design is not being maximised to its full potential. This is particularly important for those working in the trade sector as their primary consumers are likely to be seeking a number to call in a hurry.
3. Too many graphics
Having an overly flashy website can be overwhelming to say the least. Your website design should be succinct, contain relevant images and clean in order to convey key information to consumers in the most effective way possible. Having a messy site can put people off and drive business away so keeping it simple is often best. We often see websites crammed with images that actually don’t say anything.
4. No explanation of what the site is all about
When someone enters your website, it is essential that they know exactly what your business is and what you are offering. Instantly.
If it is not clear within the first few moments upon entering then you run the risk of customers leaving to look elsewhere. Have your information laid out clearly on the home page and make sure to have a call to action following it to encourage further exploration.
5. Parallax sites that are too long and unresponsive
Nobody wants to be scrolling endlessly to find the information that they need. Not only does having a parallax site potentially increase loading times but it also makes the website confusing. Plus, being non mobile user-friendly is entirely inefficient when a majority of people are now accessing websites from their mobile phones.
Also parallax websites are not the greatest idea either if you want to rank on Google – unless its s single purpose microsite.
6. No SEO!
SEO, or search engine optimisation increases website traffic to ensure maximum visibility.
As most website traffic is constituted by organic searches on platforms like Google, being highly visible on search engines is advantageous for ALL businesses. Having professional SEO implemented in your website also helps build the credibility of a brand so therefore your target audience is more likely to trust it over time.
If you don’t have SEO yet then you are missing out on a potentially massive boost to business as it is a relatively inexpensive way of increasing your online visibility with substantial payoff.